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Application Information

Applications for the Class of 2025 will be accepted soon.

Participation in LEAD Greater Williamsburg requires a serious commitment of time and energy, though we can guarantee it's worth every bit of your personal investment! In a nutshell, you will need to demonstrate a clear interest in community service. Your employer/sponsor must officially pledge to the time it will require for you to be out of the office.


Class size is limited to 25-35 participants. Selection is made by a Chamber & Tourism Alliance-appointed committee that considers candidates who represent a cross-section of community sectors: business, education, the arts, religion, government, community-based organizations, and ethnic and minority groups that reflect the diversity of the community. Applicants who are not accepted for a particular class may reapply.


The enrollment fee is $1,200 for Chamber Business Council members and $1,500 for non-Alliance members. This covers all sessions, meals, and the retreat.

A limited number of partial scholarships, tuition assistance, and/or payment plans may be available for participants from small business, non-profit organizations, or self-sponsored individuals.

Program Commitments

Locations & dates to be determined soon.

Class Orientation and Welcome Reception

Review summer assignments & fall/winter schedule, hear more about retreat, and get your roommate assignment!

Two-Day Retreat

During the LEAD two-day retreat, you'll review you'll review your DiSC Personality results; present your oral autobiographies; hear from inspirational speakers; participate in team and leadership building exercises; and begin brainstorming about yourclass project!

Eight Full-Day Sessions

These sessions are packed full or presentations, panel discussions, and interactive activities. They take place the second Thursday of each month from October through May (with two in January to include an added trip to the General Assembly in Richmond). These "class days" are mandatory but more importantly, extremely enlightening!

You'll address topics of interest and concern in the community, including:

  • Familiarization Tour - Tourism
  • History, Culture & Media
  • Courts and Public Safety
  • Local Government, Mock City Council & Budget Exercise
  • General Assembly
  • Health and Human Services and the Faith-Based Community
  • Pre-K – 12 and Higher EducationEconomic Drivers: Business and MilitaryEnvironment and Urbanization

Class Project

Every class project is different but you can expect to spend at least 40-60 additional hours on this initiative--outside of regular class time.

Final-Day Class Evaluation & Graduation

Before you walk across the stage, during an informal session, you'll be able to share your feedback and suggestions for the LEAD program with the Chair of the Curriculum Committee as well as the program coordinator.

Contact Information

For more information, please email us or contact Program Coordinator Bob Hershberger by email or phone at 757-220-2892.

Download Program Brochure

LEAD Greater Williamsburg &
Community Leadership Service (CLS) Greater Williamsburg

Encouraging, Enriching, and Supporting Community Leaders in Greater Williamsburg

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