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application information

Are you ready to experience life-changing moments, establish lifelong friendships, and leave a legacy on your community? Applying is easy - and you can do it online. Click here to complete the LEAD Class of 2022 application!  Please allow yourself at least 30 minutes to complete as this form does not allow you to save and return.

Before logging in, please have these documents ready to upload as part of the application process:

  • An Updated Resume (Word or PDF files accepted)
  • Completed Employer Endorsement: Link Here to Print
  • Two Letters of Recommendation (Word or PDF files accepted)

If you applied by the 2020 deadline, your application is automatically eligible for consideration. Interviews will be tentatively scheduled to take place between March 17-24.

Additional candidates have until March 12, 2021 to submit their applications, resume, and employer endorsements. 

If you are unable to apply electronically (the preferred method), you can print and complete this PDF and return it through email.  

For Your Consideration

Participation in LEAD Greater Williamsburg requires a serious commitment of time and energy, though we can  guarantee it's worth every bit of your personal investment! In a nutshell, you will need to demonstrate a clear interest in community service. Your employer/sponsor must officially pledge to the time it will require for you to be out of the office.


Class size is limited to 25-35 participants. Selection is made by a Chamber & Tourism Alliance-appointed committee that considers candidates who represent a cross-section of community sectors: business, education, the arts, religion, government, community-based organizations, and ethnic and minority groups that reflect the diversity of the community. Applicants who are not accepted for a particular class may reapply!


The enrollment fee is $1,200 for Chamber Business Council members and $1,500 for non-Alliance members. This covers all sessions, meals, and the retreat.

A limited number of partial scholarships, tuition assistance, and/or payment plans may be available for participants from small business, non-profit organizations, or self-sponsored individuals.

Program Commitments

Welcome Reception 
May 20, 2021
Williamsburg Winery

Meet your fellow class members & network with LEAD Class Alumni

Class Orientation
Sept. 9, 2021
Stryker Building, Room 127

Review summer assignments & fall/winter schedule, hear more about retreat, and get your roommate assignment!

Two-Day Retreat
Sept. 16 & 17, 2021
Camp Chanco

The overnight retreat takes place at Chanco on the James (Surry County). You'll review your DiSC Personality results; present your oral autobiographies; hear from inspirational speakers; participate in team and leadership building exercises; and begin brainstorming about your
class project! 

Eight Full-Day Sessions

These sessions are packed full or presentations, panel discussions, and interactive activities. They take place the second Thursday of each month from October through May (with two in January to include an added trip to the General Assembly in Richmond). These "class days" are mandatory but more importantly, extremely enlightening!

You'll address topics of interest and concern in the community, including:

    Familiarization Tour - Tourism
    History, Culture & Media
    Courts and Public Safety
    Local Government, Mock City Council & Budget Exercise
    General Assembly 
    Health and Human Services and the Faith-Based Community

    Pre-K – 12 and Higher Education
    Economic Drivers: Business and Military
    Environment and Urbanization

    Class Project

    Every class project is different but you can expect to spend at least 40-60 additional hours on this initiative--outside of regular class time.

    Final-Day Class Evaluation & Graduation
    May 19, 2022
    Class Debrief: Riverwalk Restaurant
    Graduation: Freight Shed

    Before you walk across the stage, during an informal session, you'll be able to share your feedback and suggestions for the LEAD program with the Chair of the Curriculum Committee as well as the program coordinator.

    Contact Information

    For more information, please email LeadGreaterWmbgApplication@gmail.com or contact Program Coordinator Bob Hershberger at 757-220-2892 or cidlco68@gmail.com 

    Download the Program Brochure

    LEAD Greater Williamsburg & Community Leadership Service 

    Encouraging, Enriching, and Supporting Community Leaders in Greater Williamsburg

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