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application information

The application process for the Class of 2022 is now closed.  Individuals selected for the Class of 2022 will be notified by mid-May.  Thank you to those who applied. 

Please see the information about the program below. 

For Your Consideration

Participation in LEAD Greater Williamsburg requires a serious commitment of time and energy, though we can  guarantee it's worth every bit of your personal investment! In a nutshell, you will need to demonstrate a clear interest in community service. Your employer/sponsor must officially pledge to the time it will require for you to be out of the office.


Class size is limited to 25-35 participants. Selection is made by a Chamber & Tourism Alliance-appointed committee that considers candidates who represent a cross-section of community sectors: business, education, the arts, religion, government, community-based organizations, and ethnic and minority groups that reflect the diversity of the community. Applicants who are not accepted for a particular class may reapply!


The enrollment fee is $1,200 for Chamber Business Council members and $1,500 for non-Alliance members. This covers all sessions, meals, and the retreat.

A limited number of partial scholarships, tuition assistance, and/or payment plans may be available for participants from small business, non-profit organizations, or self-sponsored individuals.

Program Commitments

Class Orientation and Welcome Reception
Sept. 9, 2021
The Williamsburg Winery

Review summer assignments & fall/winter schedule, hear more about retreat, and get your roommate assignment!

Two-Day Retreat
Sept. 23 & 24, 2021
Camp Chanco

The overnight retreat takes place at Chanco on the James (Surry County). You'll review your DiSC Personality results; present your oral autobiographies; hear from inspirational speakers; participate in team and leadership building exercises; and begin brainstorming about your
class project! 

Eight Full-Day Sessions

These sessions are packed full or presentations, panel discussions, and interactive activities. They take place the second Thursday of each month from October through May (with two in January to include an added trip to the General Assembly in Richmond). These "class days" are mandatory but more importantly, extremely enlightening!

You'll address topics of interest and concern in the community, including:

    Familiarization Tour - Tourism
    History, Culture & Media
    Courts and Public Safety
    Local Government, Mock City Council & Budget Exercise
    General Assembly 
    Health and Human Services and the Faith-Based Community

    Pre-K – 12 and Higher Education
    Economic Drivers: Business and Military
    Environment and Urbanization

    Class Project

    Every class project is different but you can expect to spend at least 40-60 additional hours on this initiative--outside of regular class time.

    Final-Day Class Evaluation & Graduation
    May 19, 2022
    Class Debrief: Riverwalk Restaurant
    Graduation: Freight Shed

    Before you walk across the stage, during an informal session, you'll be able to share your feedback and suggestions for the LEAD program with the Chair of the Curriculum Committee as well as the program coordinator.

    Contact Information

    For more information, please email LeadGreaterWmbgApplication@gmail.com or contact Program Coordinator Bob Hershberger at 757-220-2892 or cidlco68@gmail.com 

    Download the Program Brochure

    LEAD Greater Williamsburg & Community Leadership Service 

    Encouraging, Enriching, and Supporting Community Leaders in Greater Williamsburg

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